CBD Products Making a Move into Mainstream Channels in Japan

CBD products are increasing in the Japanese market, taking steps to move from a niche product into mainstream channels. Although the Japanese government hasn’t explicitly legalized CBD (and continues to strictly ban cannabis itself and any trace of THC),  Japan allows importation of some types of CBD products as long as the products remain within the guidelines of several key relevant laws. CBD products first entered Japan around 2016 and have been continually expanding their market. Now, some mainstream retail chains have begun to handle CBD products and a CBD specialty store opened just this year in Tokyo’s trendy Harajuku.

cbd products in japan

Discount retailer Don Quijote has shelves of CBD vape liquid and HealthyTOKYO cafe in Harajuku offers original CBD beverages.

Don Quijote, one of the largest discount chain stores in Japan, with almost 400 branches nationally, sells a large variety of CBD vape products such as CBD vape liquids, cartridges, and disposable vaping devices. Don Quijote handles overseas brands such as NATUuR CBD, as well as domestic CBD vape liquid brands like Kamikaze and Tsukinoha. Not all branches of Don Quijote handle CBD products, but the fact that this kind of mega-chain has started to sell CBD indicates that CBD awareness has moved to the next level in the Japanese market.

Vape products are not the only CBD products that you can find in Japan. Biople by CosmeKitchen, a shop that sells natural and organic cosmetics, sells foreign branded health and beauty CBD products such as EliXinol’s CBD oil, Endoca’s CBD capsules and Medeterra’s CBD cream. Biople has 18 stores in Japan and some outlets are located in well-known department stores such as Lumine and OIOI (Marui).

While Don Quijote and Biople sell a variety of CBD products, they don’t have their own branded products. HealthyTOKYO CBD Shop & Café, the first CBD specialty store in Japan just opened this year, sells its own branded CBD products. HealthyTOKYO not only sells CBD oil, cream, and capsules but also CBD snacks, coffees, teas and cocoa in their café.  According to the manager, their own private brand HealthyTOKYO CBD is the best-selling of their product lines. The store’s main customers are non-Japanese people and travelers, and therefore sales have unfortunately dropped recently due to COVID19 and the decline in tourists.

With CBD products beginning to appear in popular discount chains and well-known department stores, as well as many online channels, it is clear that CBD has entered a new phase of market expansion. As more people become aware of what CBD is, we expect further domestic product development, increased imports and potentially new usages in health, beauty and food products.

Interested in understanding more about the CBD market in Japan or understanding the steps that exporters have to take in order to export CBD products to Japan? Reach out to us at inquiry@merosconsulting.com


What is CBD?

CBD (Cannabidiol) is a chemical compound found in cannabis. Unlike the cannabis compound THC (Tetrahydrocannabinol) that makes a user feel “high”, the chemical compound CBD is associated with health benefits such as relaxation of the mind and body and relief of anxiety and worry. Products such as oils, cosmetics, and even snacks that contain CBD are increasingly popular in many countries around the world.

 

Farming in the US during a Pandemic: Video “Report from the Farm” in Iowa

Iowa corn and soybean farmer April Hemmes gives a quick video update here on farming in May 2020, as she deals with both planting a corn crop and juggling the social distancing needs during corona restrictions. It’s a peek at her field, a look at her tractor and discusses changes brought to farming families and farmers by COVID19.

May 2020 is a time when farmers are planting crops, despite knowing that the harvest prices are likely to be low. They are watching the heartbreaking choices that livestock farmers are making when there are few channels to send their livestock.

April Hemmes is an award-winning farmer-leader in Iowa and advocate for agriculture, for women in agribusiness and enthusiastic about sharing her insights from the field in the US. Her energy and practical optimism is something we at Meros really appreciate.

Our friends at Women in Agriculture (WIA) in the US produced this report from the field as part of their new Women in Agriculture Resource Center, which offers current insights and responses from US farmers and agribusinesses on the impact of COVID19 on global food and agriculture supply chains. WIA has kindly added Japanese subtitles to this video for us! 日本語字幕付き!

https://www.youtube.com/watch?v=Wkiy2MmFu0M&t=3s&fbclid=IwAR3_rLjbJf_XxlECNe6Mak0mGGKkXsXowphWzWqxu8cJF83leB69jx-ITPw

COVID19 Update: Meros is Going Remote!

The safety of our Meros team and health of our Tokyo community is number one as we all work together to prevent the spread of coronavirus. Therefore as of March 30, 2020  Meros has moved primarily to remote work for the time being.

This has not changed how to contact us, so please don’t hesitate to reach out as usual!

Meros is committed as always to working with our global clients and partners to understand how international food and agriculture markets are changing in these uncertain times and how businesses can best adjust to these changes.

In times like these, Meros team’s agility is our strength and we will pivot to fit our clients’ changing needs and expectations. Our network of  research affiliates around the world are online and ready to help assess how conditions are evolving on-the-ground.

We will be using our social media feeds to provide updates on some of the trends on the ground in global food and agriculture industries, especially in Japan. Find us on Twitter and Facebook or email us at inquiries@merosconsulting.com.

We apologize for any disruptions or delays during this challenging period and remain deeply grateful for the people and businesses around the world supporting our common fight against coronavirus spread.