Community Supported Agriculture (CSA) in China is Developing its Own Characteristics

 

In honor of “CSA Day” today February 22, I thought I would share some observations from my recent exploration into the community supported agriculture movement in China. I am familiar with trends in Japanese agriculture related to ecological agriculture, organic farming, rural community development and alternative food movements, and have had the opportunity to do many deep dives into various aspects of the US organic industry.

However, when I learned that the number of CSAs has been exploding in China, amid increasing discussions of environmental issues and food safety concerns, I was interested in understanding how community supported agriculture was developing in China, in a country with strong state-directed agriculture policy and weak tradition of civil society and community engagement in urban areas. My chance came at the 10th China Community Supported Agriculture Conference held in Chengdu, Sichuan Province in December 2018.

The conference attracted over 1,000 attendees including CSA farms, academics, politician and government staff, farm tourism and education business operators, agritech & food tech companies, certification agencies, architects as well as international guests from France, Netherlands, Canada, the US and Japan.

In China, where farmland is still collectively owned and the majority of farmers are smallholders, China’s CSA movement tends toward developing commercial-oriented agricultural business opportunities through the establishment of environmental-friendly agricultural practices as well as trustworthy distribution channels to consumers. To be honest, I felt that the current Chinese CSA approach is quite different from the original CSA concept of ‘maintaining and developing small-scale organic family farming and of achieving local food sovereignty,’ and there is less sense of ‘community.’

However, with CSA developing in this direction and seemingly embraced by the State government as one tool for improving food safety and building confidence among consumers. CSA could have a large social and political impact in China’s future agricultural scene. It makes Chinese CSA an important movement to watch.  Here are some main observations.

1.CSA Projects are Rapidly Expanding but In a Different Trajectory than the US or Japan

CSA, as defined by the International Network for Community Supported Agriculture (URGENCI) is the concept of partnerships between producers and consumers to maintain small-scale organic family farming and of achieving local food sovereignty for communities, as a solution to the problems associated with global intensive agricultural production and distribution. These partnerships of course will take different forms around the world, depending on social, political, economic or agricultural realities.

The CSA movement was born in the US on two farms during late 1980’s in response to an increasingly industrialized food system, marked by large private farms, retail supermarkets and top-down food safety laws and standards. CSA in the US has expanded to 5,000-6,000 programs and more than 12,000 farms are involved in CSA now. Today, you can see various styles of CSA, and the farms working with CSA programs are not only organic but also conventional.

CSA was originally an economic risk-sharing system whereby (mostly urban) consumers signed an annual subscription contract with local small-scale organic farmers before the planting season. The system often includes labor sharing and educational meetups to strengthen the ties between member farmers and consumers. A concept similar to CSA was also seen in Japan and other countries, from the early 1970’s. In Japan, this system is known as teikei (literally ‘partnership’), and it emerged from an awareness of increasing health problems caused by agrochemical usage, during the course of rapid economic development in Japan. Teikei aimed to create relationships between small-scale organic farmers and urban consumer communities.

The concept of Community Supported Agriculture (CSA) was introduced in China almost 10 years ago. In China, one challenge was already that the word used for “community” (shequ) is a word adopted by the Chinese government in 1980s to describe administrative units that took on the welfare and community services role that had previously been carried out by the work unit (danwei) under the communist planned economy system. This word did not necessarily include the broader concepts the word “community” as used in other countries. Together with the lack of a tradition of participatory self-governance in urban cities and the rapid expansion of massive population influx to urban areas, it has been difficult for a broader concept of community to take root in Chinese cities.

Prof. Wen Tiejun of Renmin University described the expansion of the network of CSA farms in China.

The pioneer CSA in China was a farm called Little Donkey Farm in Beijing, which was set up in 2008 as a Renmin University project by PhD student Shi Yan, who had learned about the concept from a small CSA farm in Minnesota. In 2009, a year later, Professor Wen Tiejun, one of the most influential agriculture economists in China, organized the Chinese federation of CSAs with 9 CSA farms, and started to lead the CSA initiative in China. Since then, the little seed sown by the Little Donkey Farm in Beijing has now sprouted to over 1,000 CSA projects all over China and over 100 ,000 farmers and consumers are involved in these projects. The CSA farm concept is attracting highly-educated young Chinese people to start their own farming businesses.

2. The Concept had evolved from ‘Community Supported Agriculture’ to ‘Ecological and Social Agriculture’

Throughout my discussions, it became clear that the CSA movement in China is trying to position itself as much broader concept, encompassing all business opportunities that can strengthen ties between farmers and consumers while ensuring eco-friendly agriculture and food safety.

Concern about food safety, as well as concerns about the environmental impact of farming, are drivers of many Chinese agriculture policies and movements. The idea of organic agriculture (youji nongye), in China, is strongly associated with certification systems and is commercially driven by more by consumer’s food safety concerns than by an underlying political or social philosophy. There is already a growing market for organic labelled foods, with well-recognized corporate players and government support. Shentai Nongye (Ecological Agriculture) is the farming concept promoted in government policies China since late 1980s, meaning eco-friendly sustainable farming model integrating crop and livestock operations.

In order to emphasize that CSA also includes the concept of “society”, the Chinese CSA federation decided to change the Chinese translation of CSA several years ago from “Shequ Zhichi Nongye (literally, Community Supported Agriculture)” to “Shehui Shentai Nongye (Socio-Ecological Agriculture)”. By adding the aspect of Society (Shehui), the CSA Federation emphasizes the importance of ties between farmers and consumers and builds on the already familiar concept of “ecological agriculture”.

3. China’s CSA initiative has strong political and academic support

Academics have played an important role in the CSA initiative in China, from the very first CSA farm. Furthermore, academic-led initiatives are seeking more policy and government involvement in order to broaden the concept and their practices.

For example, the opening event of the conference was a joint signing ceremony for various large-scale government agricultural investment projects in the region, and in the first panel session, several Chinese agricultural economic professors discussed the need for political support for CSAs.

This is strikingly different from the US and Japan, where originally the CSA movement started as voluntary networks of farmers and consumers who shared a philosophy of seeking alternative ways of farming as a counter-movement against intensive, commercial large-scale farming.

5. Technology is being introduced especially in food distribution, payment, traceability and certification.

The event also had a farmers’ market. High-quality honey could be bought using the cashless WeChat Pay app.

Technology was extensively covered in the conference, especially various technologies related to food distribution, traceability and certification. With the development of agri-tech and food-tech in China, CSA is also trying to utilize technology to find the optimal way to reach consumers and to ensure an efficient route from farm to consumers. For example, sessions in the conference introduced various cutting-edge blockchain test-cases in agriculture and food chains in developing countries, as well as a fish resource conservation program utilizing tech solutions.

4. The Chinese CSA concept is diverse and includes farmers markets, farm stays, local food branding, rural development and local seed conservation.

A native seed exchange event was hosted for farmers from various regions in China

The wide diversity of topics covered in the conference was impressive. For example, organic farm managers discussed technology in an organic farming panel: a local corn seed conservation program presented on its collaboration with a university and local villages; rural development was discussed from the viewpoint of international architects; the Sichuan government explained its local food branding initiative and its marketing and export strategy.

Professor Kazumi Kondoh from Chuo University in Japan, who presented on the Japanese teikei system at the conference, raised her concern that the Chinese CSA movement is more focused on profitable business models and is not putting enough effort into encouraging the philosophy of organic agriculture and the ultimate objective of achieving local food sovereignty. Her concern is understandable.

But, if CSA is to be influential in China, it must work with the government under the current Chinese political system and be aligned with current government policies. With growing demand for safe food and escalating concerns about environmental issues, people see clear business opportunities in developing reliable food chains as well as in agri-tourism and agri-education. The CSA movement in China will inevitably be shaped by China’s own characteristics and it remains an interesting area to watch in order to understand the bigger picture of China’s agricultural development and food systems.

 

 

 

 

 

 

From the Field: The US-China Trade War Rumbles On and China’s Traders Aren’t Panicking

When Meros first visited China in July to discuss the brewing trade war and its potential impact on US agricultural exports, Chinese ag traders were optimistic.

This may blow over in a few months, they assured us. But by September and October when we returned and discussed dairy, grains and soybeans, the mood was decidedly more resigned.

As of this first week in December 2018, where are we?

The trade situation changes weekly and certainly impacts different US agricultural products differently, but there were several common themes among our talks with Chinese ag trade experts.

  • There is both optimism and pessimism about the future of US agriculture trade: When talking to a range of people, from Beijing policy makers to Shanghai importers, it is the policymakers and academics who are far more pessimistic than traders and industry players.  Policymakers see the conflict through the lens of government-to-government conflict and this tension is likely to continue, even as one tariff is replaced by some other barrier.
  • Chinese traders are looking for other suppliers of agricultural and food products and there is no guarantee they will return to US supply even after the trade war abates.  While some Chinese buyers and their US suppliers initially tried to share the tariff burden or freeze prices at pre-tariff levels in the hope that the tariffs would soon be dropped, this is increasingly unsustainable as the war drags on.
  • The chance to diversify suppliers and develop new trade relationships is considered a good opportunity for China.  Both policy makers or traders saw a good chance for China to focus on both its own domestic agriculture industries and supply chain infrastructures. It is also a chance to deepen relationships with new suppliers around the world and support them in strengthening logistics, an area that the US would normally have an advantage.
  • Trade is flexible. If direct routes to the China market are stopped, products tend to find a way to be rerouted, processed or exchanged through third-countries. Reports of US soybeans heading to Argentina for storage until the trade war abates or products routed through Vietnam are already initial indications of global trade doing what it always does – readjusting.
  • It is a chance for Chinese companies to expand into new and growing markets, including Vietnam or Indonesia, where US agricultural commodities and ingredients are more easily available. “See you in Vietnam!” joked one Chinese feed trader, as she described their new operations in Hanoi where they expect to be able to continue their US feed grain imports.

The interest by China central government to strengthen global grain, oil seed and food supply options and build up trade logistics is clear from the effort put into its One Belt One Road initiative, an ambitious policy of trade development from China through central Asia as far as Europe, using a variety of investments and incentives.

While Chinese traders and importers scrambled to adjust their suppliers for many products, there was no sense of impending doom. Overwhelmingly, it was disappointment at how unpredictable agricultural trade with the US has become. Whether this confidence is well placed or overly optimistic will become clearer in the next months.

 

Meros Consulting is a Tokyo-based strategic business advisory. We work with companies and governments globally to advising on trade dynamics and support business development in the food and agriculture industries.

Meros in the Media: The Disappearing US-China Soybean Trade

Meros discusses how China was able to substitute US soybeans so quickly.

Meros’ Lucia Vancura recently chatted with Nathan VanderKlippe of Canada’s Globe and Mail newspaper about how China was able to so quickly and completely eliminate US soybean imports in the last few months since the 2018 marketing year started in September. Did they find alternative suppliers? Did they substitute for other feed ingredients?  How could US soybean exports to China, which are 25% of US production, really be substituted out so quickly, particularly since US soybeans are still price competitive with Brazil, Argentina and other sources, despite the 25% tariffs?

The Chinese government may not have explicitly forbidden Chinese traders from importing US soybeans, but as VanderKlippe reports from our conversation “in a country where political favour remains a key factor in corporate success, China’s reach extends deep into the private sector, too.” The Chinese government does not need to issue a ban on buying US soybeans. It just has to send a clear message that avoiding US soybeans, despite the favorable price, is the expected approach.

The full article is behind a paywall but available here:  https://www.theglobeandmail.com/business/article-soybean-trade-shows-resolve-of-china-as-it-pushes-back-on-us-demands/

In the short-term, since September, China has used a variety of tools to make up for the elimination of US soybeans. This has included increased soybeans from Brazil and other countries and increased use of soy protein substitutes, including rapeseed or canola meal, pea and domestic Chinese DDGS. The Chinese government also released new guidelines for a lower-protein swine feed ratio that decreases the amount of soy protein needed (the Chinese soy protein ratio in feed has been much higher than, for example, in the US swine feed ratio because the price of soy has been so reasonable but there is not necessarily a nutritional need for so much soy in China’s swine feed) and China’s major feed mills have agreed to these new standards. Other measures have included releasing soybeans from government stockpiles and using more of their domestic soybeans for feed (rather than food).

Looking at the longer term, China may import some US soybeans later this year to fill the remaining gaps, but their on-going efforts to find alternative suppliers, substitute products and a big-picture effort by China to invest and expand in agriculture supply channels world-wide are only opening more opportunities and risk diversification for Chinese traders. The longer the trade war goes on, the more chance Chinese traders will more permanently replace US soybeans in their trading portfolio.

 

Meros Consulting is a Tokyo-based strategic business advisory. We work with companies and governments globally to advising on trade dynamics and support business development in food and agriculture industries.