Meros welcomes Daijiro Hata as our newest full-time research analyst!

Meros has a new team member! Welcome, Daijiro Hata! Daijiro joined us this summer and is already jumping into projects, visiting expos and attending farms demos in his home prefecture of Shiga.

Daijiro has a degree in Natural Sciences from Kyoto University and spent an additional year at the University of Guadalajara, Mexico studying agriculture.

His career has spanned diverse roles, allowing him to gain deep experience in both corporate and international development work. Before Meros he worked for development consulting company Padeco on international development projects, particularly in the Philippines. Previously in his career, he had been involved in global business development for agricultural non-woven fabric, including on-site demos to explore market entry potential in Indonesia, market research in Spain and was responsible for trade and export management with European customers, including optimizing route and vessel plans.

The common theme has always been international business development, trade and new markets and Meros was a chance for him to return to his core passion – food and agriculture.

“I have had a deep interest in food and agriculture since childhood. Even in elementary school, I loved growing vegetables like cucumbers and tomatoes in our garden during summer vacation. I think this deeply inspired me and I studied biology and agriculture in university. I have been developing my career in business development both in Japan and overseas, but my core interest has always been in food and agriculture.

“Meros is the ideal environment for me to develop deeper expertise in food and agriculture and put my experiences in new business development, trade and market research to use on a variety of exciting topics.”

“I was really excited to see that Meros’ work covers the entire agriculture supply chain in a international context, and I felt I could both pursue my passion in agriculture and also contribute the perspectives I have gained through my previous career experiences.”

Since joining Meros, Daijiro has already been putting his experience to use by becoming involved in our work in Colombia on rice industry development policy and investigating opportunities for new business and agri-tech start-up collaboration in key global agriculture sectors.

“I have experience working on JICA projects and I know I can contribute to Meros’ work with JICA and with other international agencies on international agricultural development challenges. In addition I hope I will be able to use my Spanish language skills in projects in Latin America where I can dig into local documents and interview local experts. Through Meros’ training program and support from my Team Meros colleagues, I am quickly learning new systematic research and analytical skills, and I plan to apply these skills to solving our clients’ challenges.”

Daijiro is extremely curious about new foods and cuisine and is always eager to try new restaurants with the team – something that is a challenge only when he is preparing for high-level competitions in weight training and body building – an inspiration to our team!

He is fluent in Japanese, English and Spanish.

Our summer research assistant has arrived – welcome Kana Ueno!

Our newest summer assistant has arrived and is already hard at work. Welcome, Kana Ueno!

Kana is an undergraduate student at the University of Edinburgh in Scotland where she is majoring in Sustainable Development Studies. While she grew up in Tokyo, she has an adventurous spirit that led her to choose to study in Switzerland for high school before moving to Scotland to continue her exploration of the world.

She is a full-time summer intern with us in Tokyo this summer and is already deep into research on aquaponics and its global players, supporting field interviews on Thai edible insect products sold in Japan and beginning research into her own independent project on sustainable palm oil.

Kana explained her motivations for wanting to join us this summer. “I wanted to be a summer assistant at Meros because I liked that Meros specializes in food and agribusiness consulting. Since I have been interested in the topic of sustainability and as it is what I major in at university, I was looking for work experience where I can learn how sustainability comes up “in the real world”. After reading the description of what Meros does and how Meros navigates decision-making along the value chain in the food industry, I instantly knew I can learn something new in this environment. I am still considering several possible career paths and I really wanted to know what consulting firms do and how they approach their work.”

This summer Kana will be diving into the complex issue of sustainable palm oil and the incentives and certifications that can encourage sustainable practices in palm oil supply. She expects to conduct interviews with palm oil sourcing experts in the EU and Japan to identify some best practices and leading players in sustainable palm oil.

“Although I am just starting to dig into the topic, I am aiming to find out how sustainable palm oil is procured by companies in Japan, with specific focus on the RSPO certification system and the guidelines/policies Japanese companies have proposed in terms of palm oil procurement. I had learned in my university studies about how palm oil plantations can have a destructive impact on the environment, and I became very curious about how this issue is perceived and being approached in the Japanese food industry. I am excited to dig deeper into this topic and find out the dilemmas companies are facing in sourcing sustainable palm oil, as well as what “sustainable” palm oil really means.”

Of course, as a Team Meros member, Kana works hard, but also plays hard. “I am looking forward to meeting up with my friends to explore izakaya Japanese pubs, especially in some of our favorite Tokyo areas such as Sangenjaya and Gakugei-daigaku. Though I am not a big fan of the humid and burning hot summer in Tokyo with its annoying mosquitoes, I am excited for the summer working at Meros and spending some good quality time with my friends and family. I definitely want to go for a drive whenever possible – I don’t have that many chances to drive in Scotland and I need to keep up my driving skills!  I am also planning to improve my golf game and travel with my family.”

“When I am in Scotland, out of all kinds of Japanese food, what I miss the most is definitely my mum’s homemade dishes like cabbage rolls and hijiki seaweed. I love any kind of cuisine and am always keen to try new foods, but when I am back in Tokyo nothing beats good sashimi and my izakaya favorites like dashimaki tamago, – rolled omelettes made of eggs and dashi. Yum!”

Meros back from conducting successful food safety seminars for Kenyan peanut processors

Meros just returned from a week in Kenya as part of the JICA SHEP program to work with local consultants to conduct a series of training programs to support entrepreneurs in the peanut butter processing industry. The Smallholder Horticulture Empowerment & Promotion (SHEP) program is a market-oriented agriculture program originally started by the Japan International Cooperation Agency (JICA) in Kenya in 2006 in increase farmer incomes with the philosophy of supporting farmers to “grow to sell”, not just “grow and sell’. The SHEP program has had remarkable success cases in increasing farmer incomes and has been replicated by JICA in other countries in Africa.

Kenya is now in its fourth cycle of JICA SHEP programs. In 2021 JICA SHEP initiated a new pilot project to support micro-entrepreneurs in crop processing. Peanut butter production in Homa Bay was chosen for this pilot. This year’s focus was to support the peanut butter micro-entrepreneurs’ efforts to develop a sustainable local industry.


Located in the eastern part of Kenya on the shores of Lake Victoria, Homa Bay is one of the most important groundnut production areas in Kenya. There is an emerging industry of young entrepreneurs who roast, grind, and process groundnuts into peanut butter. The Homa Bay peanut variety is called Homa Bay Red, which has a particularly high oil content and produces a smooth, creamy peanut butter.

However, discussions last year with producers and processors, including local agricultural extension workers, revealed that major hurdle for these young entrepreneurs was the process of obtaining food safety certification.


To grow their businesses, these entrepreneurs aim to sell their peanut butter to wholesalers who will be able to place their products into retail supermarkets. However, food safety certification has become a minimum requirement for wholesaling to supermarkets and other retail chains and is an unavoidable step for expanding into the channel. The challenge is that preparation for this certification requires internal plant maintenance, HACCP plans, lot control books, and various other types of record keeping that many of the entrepreneurs are not yet prepared for.

To help the micro-entrepreneurs get ready for food safety certification, we worked with local Kenyan counterparts, local agricultural extension agents, professional organizations, and Tom Mboya National University to conduct two intensive 3-day food safety seminars for the entrepreneurs in March and May.


The first session in March covered food safety basics and product standards for peanut butter, labeling and packaging, as well as GMP (Good Manufacturing Practice). This included guidance on choosing proper locations and premises for the processing, proper clothing while in the processing facilities, proper heating and cooling, the appropriate techniques and machinery for accurate weighing and measurement, as well as proper standards and techniques for cleaning. The participants could all practice their skills on university equipment.


The second session in May was more in-depth and practical, inviting a food safety certification organization to present on the next steps. The seminar focused on group work to review how to use a grain moisture meter, how to keep records and lot numbers, how to compile company rules and procedures, how to analyze risks in accordance with HACCP and create a HACCP plan for the company, as well as review the documents and procedures required to apply for food safety certification.


The participants in these workshops had all been nominated by the local agricultural extension staff as being among the best and brightest entrepreneurs in the region. Despite the tough 3-day course schedule, the peanut butter entrepreneurs all actively participated and had excellent, positive attitudes.

Under the slogan “Food Safety First, Money Later,” several of the participating processors have already begun preparing to apply for food safety certification this summer.

In future seminars, we plan to further address the issue of aflatoxin (toxic mold that can easily develop on some seeds and nuts), which is a major risk to peanuts, as well as business development topics such as ensuring a stable peanut supply and creating market development plans.